Collection 18 “Usha”
Design & art direction for Collection 18, which was inspired by behno’s Creative Director’s late aunt, Usha. Without any children of her own and as an immigrant in the United States, she uprooted her life several times over and became a mother to all her nieces and nephews and created space within her family to allow it to thrive. She wanted everyone to conquer what they were meant to, and as a nod to this “carpe diem” mentality, behno seized the streets of New York. Image courtesy of behno. Photography by Saumya Sharma.